Task 1 - Glossary

Quantitative Research:

Quantitative research deals with the statistics, numbers and percentages. One way in which this research is conducted is by letting people answer a questionnaire that you have created to find out specific aspects of your target audience such as age, gender, etc. This type of research contains closed questions meaning that there are set options that the person can choose as an answer, its either one or the other, although the participant cannot give in detail answers. However this is done on purpose because that information would be irrelevant to the company conducting the research. There are companies that puts this information out for the entire world to see.

• BARB: Broadcasters' Audience Research Board deals with stats involving TV. This company shows which TV shows are most popular in the UK by showing the percentage of people viewing a certain show compared to others. 
• RAJAR: Radio Joint Audience Research Limited does the same thing as BARB. However RAJAR does this with radio stations and analyses how many people are listening to a certain radio station.
• ABC: Audit Bureau of Circulations deals with which companies/how many companies are buying advertising space in certain newspapers.

http://lccu4.blogspot.com/                                      http://thelearningavenue.co.za/5-reasons-to-gamify/

Qualitative Research:

Qualitative research revolves around collecting many different responses to an idea by using such things as surveys, looking at reviews or focus groups. A focus group could be made up of industry specialists, your work colleges, your target audience or even a mixture of all three. The type of questions asked in this style of researched are open meaning that the interviewer wants the participant to go into as much detail as possible so they can get a better understanding of how this person feels about the game and how it makes them think. A focus group is a really good choice for this type of research as you are face-to-face with the person themselves, you know exactly who is answering the questions asked, also if they give a short answer such as "yes" you can always ask why but with something like an online questionnaire you wouldn't be able to do this so the answer would be nowhere near as in-depth.

Audience Profiling:

Audience profiling is something that all forms of media have to do when creating/releasing a new product. This system put everyone into a certain category but there are many factors that have to be considered such as age, race, gender, disposable income, etc. One way in which this can be done is by looking at the demographics of their target audience (this basically looks at what jobs people have) so they can get an idea of what their disposable income would be like. 

http://simonecollinsmedia.blogspot.de/2013/03/target-audience.html

This is the scale that is used to determine what demographic a person applies to, most of the general population will either ally to C1, C2 and D.

The next method of profiling an audience is by looking at their psychographics which is how a certain person will think/behave, this isn't as simple tho as many people will apply to at least 2 or more of these so you couldn't narrow down which one most applies to them.

http://www.slideshare.net/shaniasteele/demographics-and-psychographics-28536777