Media Text:
Media text is a generic term for any product that is created by a media outlet such as newspaper, radio, TV, books, Comics, etc. All these are similar in certain ways such as they are all created with the purpose of being consumed by the general public in different ways.
Semiotics:
Semiotics is the term for how people interpret the media text that they are either reading, watching or listening to because every person will have different opinions and feelings towards a piece of media text.
Genre:
A genre is a term for the different categories that games are put in depending on how they play and the content that they contain. There are many different genres in games such as MMO, FPS, Strategy, etc. Determining a games genre helps the consumers to find the type of game they want to play and what they would most enjoy. However genre isn't just used in gaming it is used throughout all media types. For example TV shows have many different genres such as Drama, Soaps, Documentary, etc. Radio puts music into different genres such as Rock, Metal, R&B, etc. Films have genres such as Comedy, Thriller, Horror, etc. Finally books also have many genres like Crime, Fantasy, etc.
Selection Of Content:
This is when you decide what content the media text will actually contain, when choosing the content you have to be aware of things such as religion, race, ethnicity, etc so that you don't offend or upset anyone that comes into contact with the media text. Also you would thing about what would most appeal to the target audience that you are trying to reach out to so that they are more attracted to your piece of media text compared to others.
Construction Of Content:
Construction of content refers to the layout of the media text, if this media text was a magazine then the cover must have the most eye-catching and appealing image and/or headline to grab peoples attention and to pick up your media text.
Codes and Conventions:
Codes and conventions are aspects of a certain media text or genre that are the same throughout a range. For example there can be many different games but if they come under the genre of first person shooter then the core mechanics of the game will be the same in each one. However they can look different, sound different, etc.
Modes of Address:
Modes of address is how the piece of media text actually speaks to the audience that it using it, this includes things such as first person, third person, monologue. It can also be what type of language you use weather is formal or informal depending on the audience and what the piece of media text is about because that might mean informal language is the most appropriate.
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